Anchor text is the visible text that you see in a link on a website. Readers click on anchor text to navigate from one website page to another.
There are two basic types of links to point to your pages: internal links and external links.
And the idea here is that the anchor text you use on both matters when you want to rank your site higher in the search results.
Here is a high-level overview of how anchor text impacts your organic search strategy. A really great article from @clickminded
https://www.clickminded.com/anchor-text/
Digital Marketer, Digital Strategist & Consultancy helping Small, Medium & Large enterprises to get quality leads through effective SEO, PPC Ads and Content Marketing in the UK and Africa. We have…
